Roofing · Free guide · Moore Automation
Roofing missed-call follow-up
Estimate and storm-related calls often land while the crew is on a roof. Safety comes first on the job site—but someone still needs to own the next customer step when the phone is missed.
Roofing friction points
- Noise and height make instant answers hard
- Storm days spike volume
- Quote calls go cold if nobody logs them
- Temptation to over-promise arrival windows in the first reply
Operating checklist
- Ownership rule posted for open hours
- Storm-day rule: who triages messages when volume spikes
- Approved short text that collects address + issue type
- Human follow-up for estimates (do not auto-book from a template)
- Written outcome for each open lead
Sample text (edit)
“Hi, this is [Company Roofing]. Sorry we missed your call. Reply with your name, property address, and whether this is a leak, storm damage, or an estimate request. We’ll follow up. Reply STOP to opt out.”